smart

 The ask

smart needed assets for various social campaigns based on certain specific models and colors of smart car.

The approach

With a simple brief from Razorfish, we took various smart cars all around LA creating as we went along. Staying small we were able to create car photography that was more playful and in line with the smart brand perspective.

The services

• Creative direction

• Capture strategy

• Casting

• Prop styling

• Photography

• Post-production